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HOW A LITTLE BOUTIQUE ON ASHBY ROAD IN COALVILLE MADE IT INTO ELLE
We Made into ELLE Magazine - seeing Summerlillys on the Fashion Edit page still feels unreal. INTRODUCTION Every boutique has a story — but not many start in a small town with empty shop fronts, a second-hand high street, and a million reasons to give up before you’ve even begun. This is the story of how a Coalville boutique with no PR team, no big budget and a tiny social media account made it into ELLE magazine. Yes… ELLE. And here’s exactly how it happened. --- OPENING A B

Becky Nicholson
Nov 174 min read


More Than Just A Boutique - Discover Our Upstairs Therapy Suite
Upstairs Therapy Suite at Summerlillys Boutique, Coalville When you step inside Summerlillys Boutique on Ashby Road, you’re not just entering a clothing store — you’re stepping into a whole experience. Downstairs is all about style and confidence — the latest fashion, curated collections, and looks that make you feel unstoppable.But upstairs? That’s where the real magic happens. Our Therapy Suite is home to three beautiful treatment rooms and a team of experts dedicated to

Becky Nicholson
Nov 12 min read


Motus AY Laser Arrives In Coalville
Jay Alexis Aesthetics Welcomes the Future: Motus AY Laser Arrives in Coalville We’re absolutely thrilled to announce that Jay Alexis...

Becky Nicholson
Sep 303 min read


From Coalville With Style - Summerlillys Autumn Must-Haves
Discover a World of Autumn Colours 🍁 Summerlillys Top Picks from Our Coalville Boutique Autumn 2025 is all about rich, earthy tones,...

Becky Nicholson
Sep 132 min read


My Boutique, My Coalville
Why I Chose Coalville for My Boutique When I dreamed of opening my own boutique, I wanted more than just a shop. I wanted a place where...

Becky Nicholson
Aug 283 min read


So Who Are We
Summerlillys: Your New Favourite Wardrobe Wingwoman Hey lovely, welcome to Summerlillys — your Coalville boutique and online style...

Becky Nicholson
Aug 92 min read
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