Our Story - More Than Just a Boutique
Summerlillys started with one small rented therapy room, a big dream and a lot of determination.
As a proud Coalville local, I've always believed our town deserves independent businesses that offer something different. What began as a passion for helping people feel their best has grown into a unique two-storey destination, bringing together boutique fashion and wellbeing services under one roof.
Today, Summerlillys Boutique sits alongside our Therapy Suite on Ashby Road, creating a welcoming space where customers can shop, relax and feel supported.
We're not a chain store and we're not fast fashion. Every collection is personally chosen, and every piece is selected with quality, comfort and style in mind. We believe fashion should help people feel confident, comfortable and like the very best version of themselves.
Being part of the local community has always been at the heart of what we do. From supporting other independent businesses to creating a safe and inclusive environment where everyone feels welcome, Summerlillys has become much more than a boutique.
It's a place built on community, confidence and connection.
We're incredibly proud of how far we've come and grateful to everyone who has supported our journey along the way.
Fashion That Empowers
Every piece is selected for quality, fit and wearability. From beautiful button details and premium fabrics to timeless wardrobe staples, we focus on clothing you'll reach for again and again.
Attention to Detail
At Summerlillys, every piece is personally checked before it reaches the shop floor.
When new arrivals come in, each garment is carefully unpacked, steamed and inspected. We check the quality of the fabric, the stitching, how the garment hangs and moves, and the small details that make a piece special.
From beautiful buttons and trims to the finish of the seams, we believe the details matter. We only stock pieces we'd be happy to wear ourselves, selecting clothing that combines style, comfort and quality.
Because great fashion isn't just about how something looks on a hanger – it's about how it feels when you wear it.
Pround Moments at Summerlillys
Since opening our doors, we've been proud to achieve milestones that reflect the support of our customers and community.
Featured in ELLE Magazine
Summerlillys was proud to be featured in ELLE, recognising our independent boutique and commitment to helping women feel confident through fashion.
Coalville Christmas Window Winner
Our festive window display won the public vote in the Coalville Christmas Illuminations competition. It was a special moment that reflected the creativity, effort and community spirit that means so much to us.
A Safe and Welcoming Space
From day one, our goal has been to create more than just a shop. Summerlillys and our Therapy Suite provide a friendly, inclusive environment where everyone is welcome. Whether you're visiting for fashion, wellbeing or simply a chat, we want every customer to feel comfortable, valued and supported.
Building Something Unique
What started in a small rented therapy room has grown into a unique two-storey destination in the heart of Coalville, combining independent fashion and wellbeing services under one roof.
Supporting Local Businesses
Summerlillys is home to a growing community of independent professionals, including sports therapy, beauty and tattoo services, helping create a destination that supports both local customers and local business owners.
Therapy at Summerlillys
Upstairs you'll find our Repair Massage & Beauty Therapy Suite – a calm, welcoming space designed to help people feel their best.
I'm Becky, a VTCT Level 4 Sports Massage Therapist and qualified Beauty Therapist, and I've been helping clients in Coalville and the surrounding areas for over 10 years. Over the years I've worked with everyone from office workers and busy parents to sports enthusiasts and those recovering from injury.
When I created the Therapy Suite, the vision was simple: to offer something different from the traditional busy salon environment. A private, professional space where clients can relax, feel comfortable and receive one-to-one treatment without the noise, rush or feeling of being overlooked.
Today, Summerlillys is home to a growing team of independent professionals, each offering specialist services in a fully licensed and insured environment. As well as creating a unique destination for clients, we're proud to support other local professionals in building and growing their own businesses.
Services Available
Sports Therapy & Rehabilitation
Led by Aaron, a BSc (Hons) Sports Therapist, offering sports massage, injury rehabilitation, mobility work and recovery treatments.
Beauty & Nails
Professional nail and beauty treatments provided by Sarah, an experienced beauty professional and qualified beauty and nail educator, helping to train and develop future industry professionals.
Tattoo Studio
Professional tattoo services in a modern, private studio environment, offering a welcoming alternative to the traditional tattoo studio experience.